I’ve a saying: “The extra you discuss the extra you make.” It is labored for me.
Since I started my enterprise in 2001, I’ve created over 157 hours value of knowledge for my clients. The top consequence? At this time, I make greater than $100,000 a 12 months from my web site.
How did I do it?
Effectively, the very first thing I search for when creating merchandise for my web site is advertising and marketing consultants. There are numerous of those round; one in every of my favourite sources is Amazon.com.
The attention-grabbing factor is that although many of those guys have nice advertising and marketing content material, they’re like 99.9% of the inhabitants in that they typically do not have the information to market on the web.
For instance, I discovered an amazing e-book about advertising and marketing on Amazon which was promoting for $10. It was apparent that the man who wrote it actually knew his stuff.
The attention-grabbing factor was, except his e-book, he had little or no presence on the web.
So, I approached him and mentioned: “How would you prefer to take that e-book and switch it right into a advertising and marketing consulting system that may very well be delivered each on-line and in bodily kind?”
I then performed a sequence of interviews with him which shaped the idea of an info product that I’ve been promoting on my web site for the previous 4 years.
Bear in mind, that man’s e-book initially offered on Amazon for $10. At this time, the knowledge contained in that e-book sells for $5970!
How did I do that? Easy.
By interviewing that man, I created worth. By together with the transcripts of the interviews, I created worth. By including different related interviews and transcripts (even from completely different authors), I created worth.
This extra perceived worth has made it potential to steadily enhance the worth of that product.
I’ve a saying: “The extra you discuss the extra you make.”